WE ARE GIVING OUT FREE AIRTIME TO OUR NIGERIAN BBM CHANNEL FANS THROUGHOUT THIS MONTH CLICK HERE TO JOIN OUR BBM CHANNEL NOW OR THROUGH CHANNEL PIN C003BE458 TO GET YOURS
In
a bid to cash in on the latest beauty trend of consuming collagen,
Japanese company ‘Suntory Holdings Ltd’ has released a special brew of
collagen-infused beer.
The
trend has Japanese women believing that eating copious amounts of
collagen – the structural protein of connective tissues – will lead to
beautiful, younger-looking skin. The seemingly innocuous trend has
caught on rapidly – stores are filled collagen-laced beauty products,
and women are willing to gulp spoonfuls of powdered collagen mixed into
protein shakes. They also flock to restaurants that serve foods
naturally high in collagen – pig trotters, chicken skin and shark fin.
But
the collagen-infused beer, called ‘Precious’, is a stroke of marketing
genius – now women can get drunk and beautiful at the same time! Suntory
announced the new product on April 7 – it is a light beer, containing 2
grams of collagen and 5% alcohol per can. Their tag declares: “Guys can
tell if a girl is
Unfortunately,
experts disagree. They say that eating the protein has no proven
anti-aging benefits. According to Dr. Ariel Ostad, collagen expert and
Clinical Assistant Professor of Dermatology at New York University
Medical Center, two grams “isn’t enough collagen to make a remarkable
difference for your skin’s complexion.”
He also explained that
the idea of a beautifying beer is an oxymoron, because alcohol is
actually bad for the skin – it results in inflammation, puffiness, and
irritation. “The advertisement claiming that ‘guys can tell if a girl is
taking collagen or not’ is totally misleading,” he added.
Surprisingly,
according to a Forbes news report, Suntory accepted that they can’t
vouch for the beers anti-aging effects. Public relations representative
Taito Mikami said that they simply made the product because there are
“findings that Japanese women wanted to take collagen.”
“So we created this regionally-marketed product to meet their needs,” he revealed.
TO BE THE 1ST TO GET ALL THE LATEST UPDATES DIRECTLY ON YOUR BBM & FACEBOOK, CLICK BELOW TO JOIN NOW
No comments:
Post a Comment